Promotional Bulk SMS – What You Need To Know About
Bulk SMS is a powerful marketing tool that can help businesses reach a large audience with a targeted message. However, there are a few things to keep in mind when using this tool. In this blog post, we’ll cover what you need to know about promotional bulk SMS.
1. Introduction
As a business owner, you’re always looking for new and innovative ways to promote your products or services. And with the advent of bulk SMS, you now have a powerful tool at your disposal.
Bulk SMS is a form of marketing that allows you to send mass text messages to a large group of people at once. This can be a great way to reach out to your target audience and promote your business.
But before you start using bulk SMS for your business, there are a few things you need to know.
2. What is Promotional Bulk SMS?
Promotional bulk SMS is a type of SMS that is sent to a large number of recipients for the purpose of promoting a product or service. This type of SMS is usually sent by businesses to their customers or potential customers. bulk SMS can be used to promote sales, special offers, or new products and services.
If you are considering using bulk SMS for your business, there are a few things you should keep in mind. First, make sure that you are only sending promotional SMS to people who have opted-in to receive them. Second, keep your messages short and to the point. And finally, make sure you are providing value in your messages.
3. The Benefits of Promotional Bulk SMS
There are many benefits to sending bulk SMS messages to your customers. Bulk SMS messages are a cost-effective way to reach a large number of people with your marketing message. They are also a quick and easy way to get your message across to your customers.
Another benefit of bulk SMS messages is that they are a great way to build customer loyalty. By sending promotional messages to your customers, you can keep them informed about your latest products and services. This will keep them coming back to your business again and again.
So if you are looking for a cost-effective, quick, and easy way to reach your customers, send them promotional bulk SMS messages today.
4. How to Get Started with Promotional Bulk SMS
Bulk SMS is a great way to promote your business and reach a large audience with your marketing message. But before you start sending out mass texts, there are a few things you need to know. In this article, we’ll give you a quick overview of Bulk SMS and how to get started.
First, you’ll need to choose a Bulk SMS provider. There are a number of different providers out there, so be sure to do your research and select one that best meets your needs. Once you’ve chosen a provider, you’ll need to sign up for an account and purchase a plan. YourBulkSMS is the #1 SMS Provider Company in Pan India offering a free demo for Bulk SMS Service.
Once you have an account set up, you can start creating and sending Bulk SMS campaigns. Most Bulk SMS providers offer a number of different features, so be sure to explore all the options available to you.
5. Conclusion
As you can see, promotional bulk SMS can be a great way to reach a large audience with your marketing message. However, there are a few things you need to keep in mind when using this type of marketing. First, you need to make sure that your message is clear and concise. Secondly, you need to make sure that you target your audience properly. And finally, you need to be aware of the potential legal implications of using promotional bulk SMS.
With these things in mind, you can be sure that your promotional bulk SMS campaign will be a success.
How to Warm-up your IP for Bulk Emailing
IP Warm-up Definition
IP warming is the process of methodically adding campaign volume week-over-week to a new IP Address to establish a positive sending reputation with Internet Services Providers. (ISPs)
IP Warm-up Summary
ISPs view email from a new IP Address as suspicious until they establish a positive sending reputation. It takes 4 to 8 weeks to achieve maximum deliverability (depending on targeted volume and engagement). Warming could take longer if receivers don’t perceive an email as opt-in. Certain ISPs limit senders to thresholds until they build a sender reputation. For example AOL limits new senders to 5k/day and Outlook limits to 20k/day for the first week.
YourBulkSMS recommends starting off on the right foot with the cleanest data first. Focus warming your most engaged subscribers and then add in the older segments as you progress. Older segments should be added to the engaged segments in chunks of 10% to 25% as not to tip your reputation from good to bad. Send a re-engagement or win-back campaign to the segments that are older than six months to a year (depending on your sending frequency). Be sure to change up the content to try to re-engage. The goal during your warm-up process is to send to subscribers who are least likely to complain and bounce. This would include those that have opted-in most recently and are consistent openers/clickers.
During the Warm-up phase the more consistent you are with volume, frequency, complaint and bounce levels, the faster you will establish a positive sending reputation. If you send infrequently, anything less than weekly it will take more time to build a positive sender reputation.
Here is the IP Warm-up Plan we recommend:
What to Expect
Once you begin warming up your IPs you can expect some bulking and blocking to occur. It is key to stick with the plan. Below are details of what you can expect and actions to take.
- Bulking at Yahoo, AOL, Gmail. Typically clears up after a few sends with solid positive metrics, but it can take time to get inbox delivery. The key is to keep sending.
- Possible blocking by ISPs can occur if the list isn’t engaged enough or if you are going over those daily caps per ISP. The key is to segment carefully and potentially pull back on volume to the number of allowed delivered for a week and then begin ramping back up the ISP effected. Again the key is to keep sending.
- It is important to monitor your metrics and adjust the plan accordingly during the Warm-up period.
Why is an IP Warm-up important?
Warm-up Matters
Quick Warm-ups:
- ISPs see volume spikes
- Unknown Senders
- Blocks/Filtering/Rate Limiting will occur
Slow Warmups:
- ISPs see the gradual build in volume
- Good reputation develops over time
- Blocks/Filtering/Rate Limiting rarely occurs (only occurs when engagement and complaint rate ratios are in poor standing).
IP Warm-up Helps Build Your Sender Reputation
Sender Reputation is how receivers view you and your mail.
Email reputation controls access to the inbox
- Bad reputation = Spam Folder or Blocks
- Good reputation = Inbox
Reputation can effect the Domain and/or IP Address and will be based on:
- Spam Complaints
- Invalid email addresses (hard bounces)
- Spamtrap hits
- Authentication (SPF, Sender ID, DKIM, DMARC)
- Third-party blacklistings
- Engagement
Positive affects on your reputation are:
- Opens
- Clicks
- Authentication – DKIM, SPF, Sender ID, DMARC
Negative affects on your reputation are:
- Poor or insufficient permission
- High recipient complaints (report as spam)
- Poor list quality/hygiene – Bad email addresses
- IP Address and Domain blacklistings
- Spam Trap hits
- Large spikes in volume
The Fundamentals of Reputation
Key Takeaways:
- Opt-ins are most important
- If people do not want your mail, your reputation suffers
- Receivers and metrics are judge and jury when it comes to getting delivered to the inbox.
- You can not transfer your reputation from your previously used IP.
- If you use the same domain that reputation can follow you, however ISPs like Gmail use the reputation of the domain coupled with the reputation of the IP therefore you must follow the warm-up process.
- ISPs trust metrics from their users and what they observe therefore no Brand will get special treatment over another.
- B2B senders must follow the same warm-up process as B2C senders as many business domains are now hosted by Yahoo, Outlook, Gmail, AOL, etc.
Permission and Engagement is Key
Permission is the cornerstone of building a good sender reputation.
- Subscribers complain about mail they are not expecting to receive.
- Are you sending more frequently than you said you would?
- Did they sign up for exactly what they are receiving?
- Are you sending content other than what you said you would?
- Are you following best practices by staying up on the Can-Spam Act and the CASAL laws?
Why is Engagement Important?
ISPs track how engaged subscribers are with an email and its sender, and the nature of the engagement.
- Positive actions may include opening a message, adding an email address to the contact list, clicking through links, clicking to enable images, and read rate such as scrolling through the message.
- Negative actions may include reporting the email as spam, deleting it, moving it to the junk folder, or ignoring it.
- Engagement ratings are another compelling reason to use only opt-in or confirmed opt-in email marketing lists. Opt-in maximizes the likelihood of engagement, because in theory there is a relationship already established with the receiver.
Remember Quality always wins out over Quantity.
- There is a charge for the volume you send. If the message is never opened that cost is wasted.
- Lower ROI when including disengaged subscribers in your campaigns.
- Disengaged subscribers are the common cause of complaints, spam traps, hard bounces which can affect deliverability/inbox placement to Engaged subscribers which lower your ROI.
- Run regular re-engagement campaigns to win back the disengaged subscribers.
- Send to the disengaged subscribers less frequently than engaged subscribers.
How to Keep your List Highly Engaged
- Send relevant content to engaged subscribers.
- Set subscribers’ expectations from the beginning.
- Give people who opt- in to your subscription lists choices on how often they’ll receive emails from you (e.g., once daily, a weekly digest, as items become available or go on sale). If you send infrequently, make that clear. Ask them to whitelist you as they opt-in.
- Deploy a good on-boarding program educating them on expectations.
- Keep your lists clean.
- Begin with your registration forms. If you have the option to block spammy, personal, or role-based email addresses, do so.
- As your lists age, weed out non engaged subscribers.
Spam Traps
Pristine Spam Traps
Email addresses created solely to capture spammers (sometimes referred to as Honey Pots). These email addresses were never owned by a real person, do not subscribe to email programs and of course will never make a purchase. If you are hitting pristine traps, this typically indicates you have a bad data partner.
Recycled Spam Traps
Email addresses that were once used by a real person but abandoned and then recycled by ISPs as spam traps. Before turning on an abandoned email address into a spam trap, ISPs will return an unknown user error code for a period of time (6 to 12 months). If you are hitting a recycled spam trap, this typically indicates that your data hygiene process is not working.
How to Avoid and Remove Spam Traps
- Do not purchase or rent lists.
- Remove hard bounces.
- Continuously re-engaged your inactive subscribers.
- Remove disengaged subscribers once several re-engagement attempts have been made.
Making your Email Spam Filter Friendly
Spam is increased day by day and anti-spam filters are getting more aggressive. It’s more difficult to the inbox of the recipient in these days, even you are a legitimate sender. However, there are some easy-to-apply tricks which will make your email content more friendly with anti-spam filters.
Tips To Go Right Into Recipient Inbox
Never use URL shortening service
That’s right. URL shortening services such as Bit.ly and Tinyurl are great for web but not for email. Many email services including Gmail will behave more aggressively to emails which have this kind of links inside. Therefore, either use your very own url shortening system or stay away, just use the original URL even they are long.
Make your Email Subject and Email Content Relevant Each Other
Spam filters are quite smart, they read your email just like a human. If the email subject or content is irrelevant to each other, it’s a high chance that your email will end in the spam/junk folder.
Stay Away from Image-only Email
Spam filters are quite smart but they can not read images. If you send an image only email, they will not be able to read your email, therefore your email will seem suspicious to them. While it’s easier to prepare an image-only HTML email, it’s always the best to use the images where needed. Keep texts are texts.
Always Publish Sender Information in the Email Content
Recipient engagement is a critical metric for email services. If you can not engage your recipients (open, click, reply, etc.), it’s a high chance that your following emails will end in spam/junk folder. Adding a sender information also avoids “false” spam complaints. If a recipient is not recognizing how (and where) she has subscribed to your list, she can easily contact you to learn more. The name of the sender (company name, brand name or individual name), physical address, contact phone number, email address and website URL should be included in your email content.
Always Use A Working, Monitored From/reply-to Email Address
As we mentioned above, the recipient engagement is the key factor. And the most important engagement type is replying. Encourage your recipients to reply back to your emails. Always use a working, monitered email address as from and reply-to email address. Stay away from “noreply@mydomain.com” similar email addresses.
Send Your Email With Both Html and Plain Text Contents
Some email clients or mobile devices may not render the HTML email content. Therefore, always include a plain text part of your email. Try to convert your HTML email to plain text email for you.
Keep the Unsubscription Link Visible and Clearly Noticeable
Never lock your recipients in. Show them the door. Make your unsubscription link clearly visible and clickable. This will avoid spam complaints by frustrated recipients.
Add A Subscription Reminder to your Email Content
After a while, some of your recipients may forgot how and when they have subscribed to your list. It’s always a good approach to include a one-sentence reminder to the top of your email. You are receiving this email because you have purchased our product in the past. If you are not interested, click here to unsubscribe.
Stay Away From Long, Upper Case Email Subjects
This is a very well known trick but let’s repeat. Never send an email with all upper case. Keep your subject short, effective and to the point. Don’t forget, your email subject is the one which makes your email opened.
How Do I Choose A Bulk SMS Service Provider?
There are several software companies that have come up with the products of sending bulk SMS and with proper marketing, they have helped us to know the convenience of the services. Sending SMS is fun, its instant and intimate mode of interaction. Text messaging can be stored as proof of communication and the communicator can produce at times of requirement. Several alluring offers are informed through mobile messaging and text messaging. As a result, both the sender and receiver are benefited, the intended message is spread just with a click of the mouse and the receiver also gets informed. This convenience of business text messages helps a business to grow better.
Even then, in any case, many of us do not know how to choose a Bulk SMS service provider. Here is lowdown:
1) Check the Types of Services It Offers
Does the bulk SMS provider you have almost selected offer more than just text messaging? Besides the simple option to send messages, the bulk SMS Marketing platform must deliver other advantages too. A simple messaging service may even be useful for your needs, albeit it is not enough. To have a successful messaging campaign, other tools are also essentially required.
These tools include:
• High delivery capability Contact list segmentation
• Unicode message personalization (send a message in any language)
• Metric analysis report
• Campaign scheduling capability
• API for integration with other systems
• 24/7 customer support
These are upgrades that not only allow you to optimize your work but also show that the provider has invested in the development of your service and it prioritizes your experience. Features such as the metric analysis report, offered by YourBulkSMS, the leading bulk SMS service provider, are critical to boosting and ensuring the success of your campaign.
2) Ensure the Customer Support Service
No one likes to be poorly served. So ensuring customer support service is another very important point for you to consider when choosing your SMS Marketing platform. Sometimes the solutions found in the site FAQ is quite limited and there is a need for personal contact. Thus, it is essential to check the customer service that is available. Be sure that the specific bulk SMS provider offers 24×7 support via phone, email, or webchat.
3) How are the Prices?
This is most likely the deciding aspect when choosing your Bulk SMS Marketing platform. Always pay close attention to the amount the bulk SMS provider charges. Some companies, such as YourBulkSMS, offers free software trial credits as soon as the account is opened. That way you can easily test effectiveness before making the payment. Choose packages or shipping values that match the reality of your business and the size of your customer list.
What Are The Uses Of Voice Call/SMS?
Bulk Voice SMS/Calls Service
It is the time of quick information dissemination, within seconds it is possible to send SMS from pc. Even a few years back it is difficult for us to receive and send SMS, as it was a costly process and the paging services were not well-networked. Actually, communication convergence has revolutionized the process of information delivery and now with the help of bulk SMS software, it is possible to disseminate information to the target audience with ease. In case of any difficulties, the customer care executives must further assist. The process of SMS messaging is popular across the world and people of all age limits enjoy the convenience of using bulk SMS.
There are several software companies that have come up with the products of sending bulk voice Call/SMS and with proper marketing, they have helped us to know the convenience of the services. Sending SMS is fun, it is instant and an intimate mode of interaction. Text messaging can be stored as a proof of communication and the communicator can produce at times of requirement. Several alluring offers are informed through mobile messaging and text messaging. As a result, both the sender and receiver are benefited, the intended message is spread just with a click of your computer mouse and the receiver also gets informed. This convenience of business text messages helps a business to grow better.
The Basic Advantages of An SMS Messenger Are As Mentioned Below:
1)A company can immediately alert to the potential consumers or clients
2)In case of emergencies, these SMS are of immense help
3)In case of promoting a product through conventional media like television or radio, it is not possible to reach exactly the target audience, through SMS it is possible to reach the specific target audience
4)Business SMSes are not meant for all, and communication with SMS helps to reach a particular segment
5)Not only in sending business bulk SMS, SMS are also sent to greet nearer and dearer ones
Different SMS sending software can be installed on the personal computer. Anyone can send SMS from the computer with the use of this kind of software. With the help of the installation guides, the steps for installing the software need to be followed. Once the software is installed, it is ready for use. These customizable software programs are ready to use with the messengers. And even they can be linked with outlook express. Indeed easy and people do not find any trouble to operate and send SMS from pc.
In case of any difficulties to use, it is best to dial the toll-free customer care numbers, as most of the reputable bulk SMS software sellers have interactive websites. As anyone reaches these sites and browse a bit, plenty of doubts can be clarified. The toll-free customer care numbers are provided for SMS messaging software seekers. There are even trial versions available, it is best to download one to enjoy and compare the convenience. In case of any doubts, it is advisable to send mail to the SMS from pc-related software vendors. The online customer queries are resolved early. Popularity, these software programs are continuously on the rise, as both common people and businesses have been highly benefited with the facility.
YourBulkSMS Bulk SMS Service Provider Indore, India
One very special and up-and-coming bulk SMS Company that you will like to choose is https://www.yourbulksms.com/. The bulk SMS Company is at the cutting edge of the business and the price rates it charges are very low.
Ways How to Enhance Customer Service with Bulk SMS Service
Improve Customer with Bulk SMS Service
Have you noticed that more and more junk mail is being sent that actually has a good value? The truth is that everyone is way too busy to read all the mails that find their way into their inbox. I know, it’s crazy to think that someone would spend a few hours of their time to write some excellent content, spend an hour or so more to format it correctly and pay to distribute it to their database in an email format and get absolutely no results.
If you are like me, you want to know what else is out there. What can I do, as a business owner, which would guarantee success or at least improve it?
Well, there are a few things you can do to make sure you keep in contact with your customers and remain in the top 5 companies they remember.
1.) Keep very active communication. Don’t stop only at sending a few emails once or twice a year. Send emails, bulk SMS messages, birthday cards, holiday wishes, etc.
2.) Always add value to whatever you do.
3.) Get them involved in choosing what they want you to sell to them. This way you don’t have to guess, and they will have already presold to themselves anyway.
4.) Educate! Share what you know about everything that is relevant to your customers. Put it in an e-book, or just a brochure, or a newsletter.
5.) Be different. Don’t go with the crowd. If everyone is sending emails, send a letter. It gets noticed.
So why does everyone follow the crowd? The truth is, when someone tries something and it doesn’t work, someone else has seen him do it but hasn’t realized that it doesn’t work. Whole industries are born on this concept. This is why a lot of businesses fail. People think they have a good idea, but they really don’t. They are solving their problems as opposed to solving the problems of the people that would be their customers.
So, while thinking outside the box, and while in pursuit of the best possible solution for letting people know about something very important, I find that SMS messages work best. There are a few companies out there that offer bulk SMS solutions as well as mass text messaging solutions.
Depending on how you manage your database, you will have to do your own research to find what suits you.
Some applications are web-based, while some add to your Outlook or emailing clients. Some software programs require a separate phone number and an actual mobile phone to sit beside your computer.
Sending a bulk SMS has become easier than sending an email, and right now it has a lot more power than an email since it has higher perceived value and is received instantly. Give it a go, and see if it improves the bottom line of your business.
One very special and up-and-coming bulk SMS Company that you will like to choose is YourBulkSMS The bulk SMS Company is at the cutting edge of the business and the price rates it charges are also very low.
What is The Difference Between Transactional SMS and Promotional SMS?
Overview of Bulk SMS Services
Bulk SMS needs no introduction at all these days yet; in any case, it is one of the innovative methods of marketing these days. It is a very successful and extremely sought-after technique that is instrumental in enhancing a business via custom-made SMS solutions for people and businesses of all backgrounds. Bulk SMS service providing companies offer an innovative and cost-effective service, which furnishes even a small scale businessperson with the opportunity to enhance his/her income. This service is rapidly earning prominence on a continuous basis on a worldwide level. An increasing legion of people has started using the services because it is proven and very dependable service. More and more number of Bulk SMS services providers are available in the world and people are making the most of the services.
It fundamentally comes into two types: Transactional bulk SMS and Promotional bulk SMS. Both the types are popular and preferred by businessmen of different types to promote their businesses. Both SMS types are instrumental in the promotion of business development. However, there are some critical differences between the two in terms of mechanism.
Transactional Bulk SMS Service
For example, Transactional bulk SMS services are compatible with DND mobile numbers; that means the messages you send to these numbers reach the target customers without any problem. TRAI (Telecom Regulatory Authority of India) has recently brought out a special term known as Transaction SMS. This type of SMS plan is typically used in Banks, ATM details and a range of other transaction processes, etc. In this SMS plan, specific mobile numbers are confined by TRAI. A number of organizations have been using transactional SMS to intimate their customers about your account status, bank balance status, and a variety of other personal info. Another highlight of transactional SMS is that you can broadcast the messages to both Non-DND and DND mobile numbers. Users can send the message at any time of the day and night. Although you are authorized to send only transactional detail or contents yet you do not have the authorization to send promotional content in Transactional SMS.
Promotional Bulk SMS Service
On the other hand, Promotional bulk SMS services, as it is clear by reading the name, is exclusively used for promotion, sales & marketing, business promotional campaigns and a variety of other promotional activities. You can send promo messages on Non-DND numbers, instant deliverance, automatic DND numbers filtration, etc. Promotional SMS is sent with the intent and purport to do marketing. Promotional SMS come into play very effectively for businesses particularly startup because it is a helpful and speedy promotional device and is available at very less cost. Some highlights of Promotional SMS include DND numbers are derived mechanically from a list, quick delivery and total delivery assurance, money back assurance and more.
Why YourBulkSMS?
For more information on bulk SMS Service Provider India, please visit www.yourbulksms.com At YourBulkSMS, our exclusive goal is to furnish you with the maximum benefits of bulk SMS services India. We offer an extensive range of bulk SMS services that would help you to simplify your work, enhance smoothness in your work, communicate with a large number of people and gain more profit in your business.
What Are Some Tips To Choose A Bulk SMS Service Provider?
Long gone is the time when businesspersons used to advertise and promote their brands typically using pamphlets, leaflets, hoardings, etc. and had to move from one place to another for announcing the release of their newest products/services and promotional offers. However, today time has changed mightily and bulk SMS marketing has stepped into changing the concept of marketing and advertising relatively cost-effectively. Through bulk SMS marketing, companies can reach their target clients in a jiffy. The innovative marketing initiative helps to save a lot of time and money, as they no longer have to spend a fortune as well as to travel from place to place to grip the attention of their target customers. Sending simply an SMS, companies can easily and directly get in touch with their customers as and when they want and inform them about their up-to-date release, offers, plans, etc. The style of marketing has altered a lot and a variety of innovative ways have come to the surface to reach the target clients. SMS marketing, being one of the surefire and high-tech ways, helps your customers familiarize with the up-to-date news and events and that too without costing a fortune.
Bulk SMS is also very helpful in improving the prospects, sales lead, visibility and traffic significantly. So if you want your web business to be at the top of success, bulk SMS marketing is truly the ultimate and the most helpful technique to generate the most favorable and desired results. So if you are planning to integrate bulk SMS services into your business marketing campaign to make it a real smasher, then make sure you choose the right service provider that is committed to delivering world-class Bulk SMS marketing solution. Apart from this, also make sure that the services are easy and hassle-free to use and must suit your existing business procedures. In this concern, you need to find a reliable service provider that can take your specific needs into account sincerely and deliver you the best and desired solution. As SMS marketing has become all the rage in recent years, a lot of companies have turned up in this domain. There is a wide range of companies that can offer you world-class solutions, but the need is to locate the one that helps you in the whole procedure while keeping the costs down to the ground.
Helpful Tips to Find a Reliable Bulk SMS Service Provider?
- With a view to finding a dependable bulk SMS service provider, carry out a methodical online search and discover each and every service provider in your location. Be sure to explore the websites of every service provider and determine what services they offer.
- Create a list of all prominent and reliable bulk SMS service providers and get in touch with each one of them. Get price quotes from each of them.
- It is good to fix up an appointment and discuss all your needs with the company’s representative, so that they have a better idea of what exactly you are looking for.
- Once you have gone through this process, sort out at least 2 to 5 companies and request them to send price quotes. Compare their services, plans and prices in mutual, and finally choose the one that stands out exceptionally in every term.
- While resolving a decision, ensure that you purchase a service that seamlessly suits your nature of business, business operations, and your needs to steer clear of any problem afterward. In addition to this, make sure that your service provider offers after-sales services and helps you in the overall process.
To finish up, a well-thought-of and dependable service provider such as YourBulkSMS, www.yourbulksms.com can step up the efficiency of your marketing campaign. So be sure to hire the company for full effectiveness of your brand.
What Are Bulk SMS Services And How Are They Beneficial For The Business Sector?
Today technology has developed to such an extent that it becomes much easier to stay connected with people. There is a mobile phone in almost every single pocket. The mobile not only provides the facility to stay connected with others all the time but also provides a great scope of marketing. In the present day context, mobile marketing has become the hottest choice for most companies. This is one of the most effective and cheapest ways of communication with your customers and it consumes the least extent of time. And the leading method of mobile marketing is SMS marketing. This is perhaps the cheapest way of communication with your target customers.
As mobile or Bulk SMS marketing is considered as the spam-free communication system; therefore, you are much freer to have personalized marketing with the help of this marketing system. This method of marketing strategy has been widely spread in Europe and Asia with a good response and now it started to have its grip all across the world. It is the latest advancement of the new-age marketing strategy. SMS marketing is quite simple and is available at a very low cost. All you need to do is to type the message containing the information that you want to deliver and set multiple mobile numbers that you want to send the message to and your message would be delivered to the customer’s handset within seconds. Even if your customer is not within the reach or if the mobile is switched off, there is very less risk of your message getting lost. The store and the forward facility would help you in storing the message in the SMSC server and can wait for days if necessary and then it would be delivered when your customer comes within the range or turns his/her mobile on. Therefore, it is better than email marketing, as sometimes it is often seen that the emails you send often land in the customer’s junk mail folder. While SMS is a spam-free communication system, there is less chance of disturbing your customers.
SMS marketing is also better than telephonic conversation in several ways. The most important thing is that with the help of SMS marketing it consumes less time to communicate with the customers than telephonic conversation. Therefore, the salesperson needs not waste a great deal of time in making the customers understand what information he/she really wants to deliver to him/her. However, it is often seen that customers often get disturbed with the calls, as you cannot know as if what the customer is doing at the time you call him/her. Therefore, if you send an SMS instead of calling it would be that you are not going to disturb your customer much and even your message is delivered to him/her. And if he/she thinks your proposal to be useful then he/she can easily contact you. On the other hand, it is also useful for your customer, as he/she can read the SMS any time when he/she thinks appropriate and even go through it several times for a better understanding. Therefore, by keeping all these factors in mind, most business organizations are preferring this means of communication with their customers to telephonic communication or email marketing.
Benefits of Bulk SMS Advertising:
- Unlimited fun through SMS with a single click.
- A dedicated keyword can put on high priority, help in the advertisement.
- No maintaining cost.
- User-Friendly and Easy in navigation as well.
- Based on automated software by following a few simple steps.
- Time-saving Process because it is quick to create, conceptualize, and easy to start up advertising.
- The company can target any concerned group, Age, Gender, City, buying capacity as well. Raise product/services sales graph.
- Less costly, lighting way & provide immediate results.
- A direct approach to target the Audience.
- Deeply professional / Personalized.
- Stronger than other media i.e. Radio, Television, Print.
- Customers can send SMS to their F n F group.
If you deal in some business and need to send messages to your target customers then look no further than one of the leading bulk SMS providers in the industry.
What Factors Make Bulk SMS A Great Marketing Tool?
Overview of SMS Effectiveness
These days almost everyone has a cell phone. Each and every day, these communication gadgets are being used for various purposes. Among the various utilities of a cell phone, one is obviously that we can send text messages to people using it. This is known as SMS or Short Messaging Service. This is a very useful and effective way of communication entailing a very low cost. Through SMS, as we all know, we can send any information to anyone within a few seconds. Therefore, it can easily be said that this is one of the most effective ways of communication in the present-day world. However, this very feature of the cell phone has its own contribution to the world marketing strategy also.
SMS Marketing is All the Rage Among the Business Persons
These days, the special feature of bulk SMS marketing is found to be adopted by many business organizations. In the business sector, the popularity of SMS marketing has grown to a very great extent. Therefore, it can be said that the use of SMS is no longer limited to carry personal messages only. Most of the larger companies have adopted the SMS marketing strategy as a cheap and effective tool to deliver messages to their target customers.
SMS Ensures Saving Time and Easier Communication
As in the present context, people are so busy that they don’t have much time to wait and listen to the offers that a company is offering; therefore, it is very essential for the business organizations to present themselves in the briefest manner possible. In this way, not only the time of the customer is saved but also it becomes much easier to communicate with a large number of people in a very short period. There are a large number of bulk SMS service providers available on the Internet; therefore, it is not much of a big problem to use this method of communication to your customers.
Highlights
The most interesting thing in this process is that only a single message is to be typed and then you can select multiple numbers to which you want to send the message and as a result, you can send the same message to a number of people at the same time. This not only saves a lot of time but also is very much cost-effective. Needless to say, it has become one of the hottest choices for leading companies today.
Endnotes
This process is also known as bulk SMS service. There are a lot of Bulk SMS service providers in Indore available on the internet and you can easily choose the one which seems to you the best. The only disadvantage of this method is that your message can only contain about 160 words and not more than that. Therefore, only the basic information, in a nutshell, should be provided. You will have to wait for a customer’s response before you can provide more information on the same topic. However, there are some limitations of the SMS marketing strategy yet it is the best way to reach the maximum number of people in a very small span of time entailing a very little cost.
End your search at YourBulkSMS www.yourbulksms.com if you are looking to hire a premier bulk SMS service provider.
